Case studies
Real estate development:
Architectural firms don't do realistic 3D.
Yet, this is what I need to launch my projects
Légende Immobilier Group (Boulogne-Billancourt) — Thomas Leroy, Residential Marketing Manager
Client & Context
In March 2022, on the eve of the launch of a VEFA program, the architectural firm failed to deliver usable visuals. It was impossible to complete the banking application or launch communications.
Program: 24 apartments, 3 offices, 1 café, green roof, parking, eco-responsible concept.
Challenge
Urgently produce a complete iconographic corpus , faithful to the architectural design and ready for printing for:
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secure the banking file ,
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launch marketing with consistent media (OOH, print, web),
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make a project that is still invisible on site readable and desirable .
Edna's Solution
Immediate support. Contacted urgently via LinkedIn, Mickelly Edna defined the need (objectives, deliverables, deadlines) and structured the validation milestones.
End-to-end production.
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3D modeling from PDF/CAD plans.
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Calibrated shading & lighting (bio-sourced materials, tints, textures, golden hour).
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Contextual set-dressing (vegetation, uses, life on the ground).
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HD renderings and pre-press (color profiles, bleeds) ready for 4×3 brochures and panels .
Deliverable within 12 days . -
2 exterior perspectives , 3 interior perspectives , 1 ground plan , 1 4×3 panel proposal , and open files ready for printing for future brochures.
Staging & visual intentions
Transform an empty lot or a construction site into an emotional projection : light guides the reading, bio-sourced materials affirm the sustainable positioning, landscape integration reassures.
Objective: reassure the bank, attract buyers, and convey eco-responsible ambition from the pre-sale stage .
Pack & Planning
Custom Off-Plan Pack — €3,750 (VAT incl.)
Modeling from PDF • 5 perspectives + site plan • variations for brochure and display panel • open source files included.
Total delivery time: 12 days with structured approvals in French.
Results
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Bank file validated on time.
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Commercial launch in April 2022, before the market hardens and the end of the PTZ .
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Robust iconographic base for trade shows, displays, web and print .
“We had everything: the land, the permits, the plans. What we were missing was… realistic images to close the deal. In just a few days, Edna transformed our project into a success. The rendering, the precision, the responsiveness… it was all there.”
Thomas Leroy, Residential Marketing Manager, Légende Immobilier Group
