Case studies
Outsourced 3D production:
TikTok renderings are dreamy, but I needed something truly professional. With Edna, I got both.
N.Com (Luxembourg) — Clara Zhao, Chief Editor & Artistic Director
Client & Context
July 2024: production of immersive content for a digital interior design magazine . Objective: to promote a property under renovation and a supplier of high-end furniture , with an innovative and interactive approach adapted to the web .
Without an in-house 3D studio, Clara discovered Edna via a Google ad and shared her TikTok references and an interactive mood board with Allan (our marketing director).
Challenge
Reconciling a super clean rendering and a digital vibe (close to TikTok codes ), while guaranteeing:
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photorealistic perspectives at magazine height,
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aesthetic close-ups for product storytelling ,
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simple and fluid web interactivity (change of materials directly on the article).
Edna Solution (led by Allan, 10 days)
Creative Framing
Reference benchmarking, validation of the artistic direction, and definition of key shaders and materials.
3D Production
Modeling based on photo references — furniture, structure, and accessories.
Includes 2 editorial-style global shots and 10 detailed close-ups highlighting textures, finishes, and assemblies.
Interactive Web
A lightweight WebGL mini-configurator (.glTF) embedded in the article, allowing real-time material changes.
Optimized integration and fast loading time.
Staging & visual intentions
We aligned the photo direction with premium lifestyle codes (controlled natural light, consistent palettes, readable textures), in order to ensure a magazine-level rendering .
The close-ups tell the story of the material and its use: wood grain, metal reflection, fabric feel, junctions and assembly details — frames designed to captivate on a web page as well as in a social carousel.
Pack & Planning
3D Perspectives & Web Pack — €3,900 incl. VAT
2 main views + 10 close-ups + WebGL mini-configurator.
Total time: 10 days , milestone validations (DA, previews, HD deliverables + web integration).
Results
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On-time publication , photorealistic rendering and smooth interactive experience .
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x3 engagement compared to a standard article (on the digital magazine).
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A format that combines visual storytelling and interactivity without weighing down the experience .
“We wanted the result to be as stylish as the interior design projects we see on TikTok—but with a truly professional feel. I loved working with Allan. He immediately captured the mix I wanted: a super-clean look with a digital vibe, a cross between TikTok and a magazine.”
Clara Zhao, Copywriter & DA, N.Com
