The refinement of technologies —3D, Extended Reality, cloud, marketplace & CRM— brought together within a scalable ecosystem
The next-generation standard
for the luxury retail experience
Edna’s Digital Twin orchestrates an iconic experience, designed so the client discovers, configures, and chooses in one single movement.
The Digital Twin immersion protocol allows an exceptional piece to be experienced before acquisition.
For an established Maison, static catalogs, lengthy range narratives, and disconnected configurators are no longer enough.
Your clientele deserve to experience a universe of selection with a more personal intensity.
Bring your prospects into an experience of certainty and desire.
Software · Signature Kiosk · XR Ecosystem · Cloud Streaming
DESIGNED FOR THE DESIRE AND CONVERSION CIRCUITS OF LUXURY RETAIL.
WHAT IS THE
Retail Digital Twin
Discover the digital replica designed to master the orchestration of a premium retail sale.
The Digital Twin is a strategic digital asset designed to faithfully convey the value of a Maison, a signature piece, and its variations.
It brings together the product, its materials, its finishes, its options, and its brand world within one coherent environment—designed for presentation, personalization, and decision-making.
The Digital Twin is the piece’s living digital replica, before its very first handling.
SOFTWARE
A natural conversion dynamic driven by an immersive configurator connected to the marketplace
The Digital Twin opens like a website or an application, on any device.
No heavy installation. No technical learning curve.
​​
It is a sales environment designed to be used, never explained.
One unique session, one unique user, one unique experience.
An immersive configuration experience that instantly reveals the piece’s value
A high-fidelity product viewer to reveal lines, materials, finishes, and signature details
Configuration of variants, colors, textures, sizes, or options within one coherent journey
Selection, comparison, and saving of preferences or favorites
A fluid personalization experience designed to make decision-making feel more natural
Ultra-realistic staging of the configured piece within the world of your Maison
HARDWARE & SIGNATURE DEPLOYMENTS
An unforgettable buying experience designed to secure conversion and brand retention
​Three deployment modes. One same standard of presence, fluidity, and control for an immersive experience without equal.
XR ECOSYSTEM: immersion, projected try-on, and personalization—extended into the physical world
Combining tablet, return screen, QR/MR surface, equipment, and compatible headset, the XR Ecosystem moves the client from guided discovery to a more intimate, more sensory, more memorable relationship with the piece, its variants, and its universe.
The experience may begin through boutique guidance, continue through immersive exploration, then rise into a one-to-one moment where projection becomes more personal and desire more evident.
A memorable journey of desire.
Gradual and spectacular immersion.
Brand differentiation through personal experience.
Silicon Avenue, Ebène Cybercity, 4th Floor,
The Catalyst Building, Ebène Cybercity, Mauritius 172104, MU